Senior Lead Product Designer ＋
Leading API client design post Requestly acquisition.
Building the simplest and most intuitive API client for developers
Vijay Gupta
Product designer with 14+ years of experience designing and shipping digital products.
I care about clean visuals, careful details, and systems that work in practice. I've worked across design and front-end, and collaborate closely with engineers.
I build and maintain UX Choice, a design community with 128K+ followers. Open to thoughtful conversations and collaborations.
Focus areas
- Developer tools & platforms
- Simplifying complex workflows
- Productivity & internal tools
- Design systems and accessibility
Selected work
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Experience
Lead Product Designer ＋
Headed the end-to-end design process as the first design hire.
Led design for the Requestly app and Chrome extension and created the API client and testing tools from scratch
Managed brand and marketing design, collaborating with the marketing team to maintain quality
Senior Product Designer ＋
Designed healthcare data platforms and internal workflow tools.
Led design for a complex data platform including workflow tools and reporting dashboards
Collaborated with PMs and engineers to define product strategy and roadmap
Owned system-level UX from early concepts to high-fidelity final designs. Contributed to the Masala design system to scale product consistency and accessibility.
Mentored fellow designers and focused on raising the bar for design quality
Used research and data to improve core workflows and user satisfaction metrics
Senior UX Engineer II ＋
Built the UI and front-end for experimentation tools.
Built core UI/UX for experimentation products with a focus on web performance
Shipped accessible, high-performance interfaces in close collaboration with product teams
Led a team of three engineers to launch new product initiatives from the ground up
Optimized front-end architecture to improve usability for high-traffic applications
SeniorVisualizer ＋
Worked on the web and mobile experience for BidnBid and Shine.com.
Contributed to the design of the latest Shine.com website and mobile application
Designed BidnBid app and website, India's first property bidding portal, with a mobile-first approach
Contributed to multiple digital product initiatives across the organization
Designer & Front-End Developer ＋
Designed and built the platform's first version from scratch.
Designed and developed the core product from the ground up as an early team member
Collaborated with the CEO on product strategy, design, and front-end development
Built internal tools, custom dashboards, and mobile apps to support the platform
How I work
- Design the system before the detail
- Focus on smart defaults that just work
- Bridge the gap between design and code
- Clarity is always better than cleverness
- Build for accessibility from day one