Vijay Gupta Product designer · Delhi

Vijay Gupta — product designer in Delhi

Hi, I'm Vijay. I'm a product designer with 14+ years of experience building and shipping digital products, mostly for developers and tech teams.

I like making complex products simple, with clean visuals and careful details, while working closely with engineers from the first idea to the final build. These days, I also design directly in code, using AI coding agents to explore and ship faster.

I currently lead design for the API client at BrowserStack , used by 7M+ developers and 50K+ customers, part of their developer tools lineup after the acquisition. Before that, I was the founding designer at Requestly , an open-source tool used by 300K+ developers with 6.7K+ stars on GitHub. Earlier, I worked at Innovaccer and VWO .

Outside work, I run UX Choice, a design community with 128K+ followers, build small side projects, and sketch ideas that sometimes end up on Kulharbaazi.

I'm always interested in good products, early-stage teams, and conversations with founders and engineers who care about design, code and craft. Say hello.

Selected work

Experience

Senior Lead Product Designer BrowserStack Leading design for the BrowserStack API Client and the Requestly desktop app.
  • Work with the Product Director to turn business goals, customer problems and requirements into product tasks and roadmap priorities.
  • Lead design from discovery to release with product managers and engineers, shipping customer-facing improvements.
  • Build reusable Claude design skills and UI review guardrails, and keep improving a harness that generates interfaces from PRDs.
Lead Product Designer Requestly (YC W22) Set up the design function and process as Requestly's founding designer.
  • Worked with founders, product managers and engineers on requirements, roadmap and releases.
  • Designed the Requestly app, Chrome extension, API client and HTTP debugging workflows, focusing on interaction and visual quality.
  • Led a visual designer and managed brand, website and campaign design.
  • Built the product and design foundation that carried through Requestly's acquisition by BrowserStack in May 2025.
Senior Product Designer Innovaccer Designed a healthcare data platform and the internal tools used to manage it.
  • Designed ETL, reporting and access management for Innovaccer's healthcare data platform, replacing external-tool dependencies with one guided process.
  • Ran research with product managers and data engineers to shape the platform around how those teams actually work.
  • Contributed to the Masala Design System and mentored two designers.
  • Redesigned the workflow-template service using interviews, SUS studies and product data.
Senior UX Engineer II VWO (Wingify) Worked across design and front-end on VWO's experimentation products.
  • Translated UI and UX designs into production interfaces for VWO's experimentation products.
  • Led three front-end engineers across multiple modules.
Senior Visualizer HT Media (Shine.com) Led visual and product design across web and mobile.
  • Led visual and product design for the Shine.com website, mobile app and the BidnBid property portal.
Founding Designer Volunteering Solutions Built the product from the ground up as the first design hire.
  • Built the first platform, mobile app and internal tools.
  • Grew with the company to 30+ people as operations expanded from 3 countries to 32.

How I work

  • I start with the problem, not the feature request.
  • I loop in product and engineering early, not after the design's done.
  • I prototype first, before code gets expensive to change.
  • Details matter to me, interaction and visual both.
  • I stay involved till it actually ships.

What I'm good at

  • Product discovery, research and analytics
  • Interaction, visual design and prototyping
  • Design systems and developer tools
  • Front-end coding and accessibility
  • Designing in code with AI agents