I’m a designer and builder who turns complex
problems into simple, beautiful products.

I design, code, and ship products, using AI to move faster from idea to launch. I care about visual craft and getting the details right.

Outside work, I run UX Choice (123k+ followers), build side projects, and spend time sketching at Kulharbaazi.

Selected work

View all work

How I work

I take ownership from the first conversations about what to build through to what we learn after launch.

  • Product direction and planning

    I talk to users and look at support feedback and product data. I work with founders, product managers, and engineers to decide what we’re solving, what we can ship first, and what can wait.

    Research · Priorities · Scope

  • Design and development

    I design the core flows and the details people use every day. I work in design tools, build working prototypes when I need to test how something behaves, and write production UI when it helps the team ship.

    Interaction design · Prototyping · UI development

  • Launch and follow-through

    I work with engineers through release, checking the details and turning recurring patterns into design system components. After launch, I look at usage and feedback to decide what to improve next.

    UI quality · Design systems · Product feedback

Things I built end to end

Side projects I designed, built and launched on my own.

View all

Flow

Chrome extension

A Chrome extension I designed and built to find tabs, bookmarks and history, with daily tasks on a new tab.

Open in Chrome Web Store

UX Quotes

Chrome extension

A new-tab extension with UX quotes, wallpapers and weather. Built for a little daily inspiration. Ranked #3 Product of the Day.

Open in Chrome Web Store

Old PC

Web app

A Windows-style desktop I built for fun. Peel back the top-right corner of my portfolio to open it.

Explore Old PC

Bagzz Figma template

Figma template

A free Figma template for a shopping app, with screens and a working prototype. Used by 38.5k+ designers.

Get it on Figma

Sketchbook

A small collection of things I draw when I’m not designing products, mostly random thoughts and ideas.

View all sketches
  • Almost Good Enough!
  • Some endings deserve rewriting.
  • Stinky
  • Made along the way!

Experience

Senior Lead Product Designer

BrowserStack
  • Design system
  • Prototyping
  • AI workflows
  • Lead design for the API Client desktop application.
  • Designed and built the design system. I maintain it in Storybook.
  • Build working prototypes with AI tools and ship from them.
  • I built and now maintain an AI design skill for our engineering harness, helping cut build time from a week to 2–3 hours.

Case studies

Lead Product Designer

Requestly (YC W22)
  • Founding designer
  • Design system
  • Brand
  • Set up the design process, design system and brand.
  • Designed the app, extension, API client, HTTP debugging and session recording.
  • Redesigned the Chrome extension end to end. It’s used by 300,000+ developers.
  • Worked on Requestly’s rebranding and marketing while leading a visual designer.

Case studies

Senior Product Designer

Innovaccer
  • Healthcare data
  • Data visualization
  • Research
  • Designed ETL, dashboards, data visualization and access management.
  • Designed a guided workflow that cut setup from 20–25 days to 7–10 days.
  • Redesigned the Data Movement Service, achieving a SUS score above 80.
  • Contributed to the Masala Design System and mentored two designers.

Case studies

Senior UX Engineer II

Wingify (VWO)
  • UI development
  • Front-end
  • Accessibility
  • Developed the UI and interactions for VWO’s experimentation products.
  • Focused on quality, usability, accessibility and performance.
  • Led three UI and front-end engineers.

Earlier

  • Senior Visualizer HT Media (Shine.com)

    Led visual and product design for the Shine.com website, mobile app and BidnBid property portal.

  • Founding Designer Volunteering Solutions

    First design hire. Designed the platform, mobile app and internal tools as the company grew to 30+ people and expanded from 3 to 32 countries.

Explore Old PC